{"id":67,"date":"2026-05-17T07:44:25","date_gmt":"2026-05-17T07:44:25","guid":{"rendered":"http:\/\/phpmyadmin.test\/linh-lan.test\/?post_type=lan_project&p=67"},"modified":"2026-05-19T11:41:30","modified_gmt":"2026-05-19T11:41:30","slug":"hot-boys-in-the-kitchen","status":"publish","type":"lan_project","link":"https:\/\/ll.tmc-vietnam.com\/projects\/hot-boys-in-the-kitchen\/","title":{"rendered":"Hot Boys in the Kitchen"},"content":{"rendered":"

[vc_row][vc_column]

\n \u2190 Back to all projects<\/a>\n\n
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\n Lotteria \u00b7 App Install<\/span>\n \n

My Favourite, Lotteria<\/h1>\n\n

A TikTok hashtag challenge campaign that strengthened Lotteria\u2019s youthful and friendly brand image among Gen Z through music and social engagement...<\/p>\n <\/div>\n\n

\n \"My\n <\/div>\n <\/div>\n\n
\n
\n Client<\/b>\n Lotteria<\/span>\n <\/div>\n
\n Category<\/b>\n Branding & PR<\/span>\n <\/div>\n
\n Role<\/b>\n Campain lead<\/span>\n <\/div>\n
\n Timeline<\/b>\n 2023<\/span>\n <\/div>\n
\n Platforms<\/b>\n TikTok, YouTube<\/span>\n <\/div>\n <\/div>\n <\/header>\n
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Case study structure<\/p>\n

Overview<\/h2>\n

This section is intentionally simple so the same template can be reused for any project: replace the challenge, approach and results.<\/p>\n\n

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\n

Challenge<\/h3>\n

Describe the business challenge, audience tension and why the campaign was needed.<\/p>\n <\/article>\n\n

\n

Approach<\/h3>\n

Summarize the strategic idea, channel mix and execution logic.<\/p>\n <\/article>\n\n

\n

Results<\/h3>\n

525M+<\/strong> Hashtag views
\n9,400+<\/strong> User-generated videos
\nTop 4<\/strong> YouTube Trending
\n#3<\/strong> Zingchart<\/p>\n <\/article>\n <\/div>\n <\/section>\n

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Process<\/p>\n

A simple 4-step campaign logic<\/h2>\n\n
\n
\n 1<\/span>\n

Insight<\/h3>\n

Define the audience tension and opportunity.<\/p>\n <\/div>\n

\n 2<\/span>\n

Idea<\/h3>\n

Shape the campaign concept and participation mechanic.<\/p>\n <\/div>\n

\n 3<\/span>\n

Execution<\/h3>\n

Launch content, creators, channels and campaign assets.<\/p>\n <\/div>\n

\n 4<\/span>\n

Optimization<\/h3>\n

Track results and sustain momentum through content pushes.<\/p>\n <\/div>\n <\/div>\n <\/section>\n

\n

Key visuals<\/p>\n

Campaign materials<\/h2>\n\n
\n \"Campaign\n \"Campaign\n \"Campaign\n \"Campaign\n <\/div>\n <\/section>\n
\n

My role<\/p>\n

What I led<\/h2>\n\n