Hot Boys in the Kitchen
A TikTok hashtag challenge
Project category
Branding & PR
Play–Share–Pepero
A TikTok hashtag challenge campaign that strengthened Lotteria’s youthful and friendly brand image among Gen Z
Koreno Taste of Love
A TikTok hashtag challenge campaign that strengthened Lotteria’s youthful and friendly brand image among Gen Z through music.
My Favourite, Lotteria
A TikTok hashtag challenge campaign that strengthened Lotteria’s youthful and friendly brand image among Gen Z through music and social engagement.