Hi, I’m Lan

Strategic Marketer & Brand Builder

Building meaningful brands and driving growth through data-driven strategies, 360° campaign execution, and customer-centric storytelling. Passionate about turning insights into impact.

  • 10+ years of experience
  • Brand & Performance Marketing
  • Full-funnel Marketing Expert
  • Integrated Campaigns & Content
  • Data-driven & Creative Thinker
  • Collaboration & Leadership
View My Projects →Download CV ↓
Nguyen Linh Lan
Strategy Creativity Impact
10+ Years Experience
50+ Brands worked with
3 Languages spoken
120+ Campaigns executed
~100M Yearly revenue influenced
10+ Industry categories

About me

I turn insights into impact and build brands that drive purpose.

I bridge strategy and creativity to deliver measurable growth across brand, content, and performance marketing. My strength is turning business goals into integrated campaigns that consumers actually care about.

Strategic Thinking Creative Execution Data & Insights Cross-functional Leadership Campaign Management

Core markets

Vietnam
Hanoi / nationwide
English
Advanced
Korean
Intermediate

Let’s connect

I’m open to new challenging roles in brand, growth, or integrated marketing.

nguyenlinhlan.vn@gmail.com
+84 989 558 391

What I do best

Full-funnel marketing. Measurable results.

Strategy & Positioning..

Brand strategy, GTM planning, audience insights.

Brand Building & Storytelling

Brand identity, messaging, content strategy.

Performance Marketing

Paid media, growth experiments, CRO.

Content & Social Marketing

Community, influencer collaboration.

Data & Analytics

Measurement, reporting, dashboards.

Campaign & Event Management

Integrated campaigns, launches, offline experiences.

Work experience

10+ years of growing brands and driving results.

Sep 2015 – Present
Marketing Manager
The One Marketing Vietnam — leading full-service campaigns for diverse industries.
Feb 2015 – Sep 2015
Marketing Team Lead
StudyLink International — managed cross-functional marketing efforts.
Sep 2013 – Feb 2015
Media Executive
Abey’s Media — media planning and buying for integrated campaigns.
Sep 2011 – Sep 2013
E-Commerce Executive
WeDoEcom — managed online channels and early-stage e-commerce strategies.

Project categories I work in

Explore my work by expertise.

Six reusable groups that can lead to filtered pages or detailed case study collections.

01→

Integrated Campaigns / IMC

Multi-channel campaigns from strategy to execution.

 02→

Digital Performance & App Growth

User acquisition, app growth and conversion marketing.

 03→

Branding & PR

Brand building, public relations and launch strategy.

 04→

Social Media & Content

Always-on content, community and social management.

 05→

Events & Experiential

Pop-ups, festivals, cultural programs and experiences.

 06→

View featured cases →

Jump directly to selected campaign case studies and project highlights.

Trusted by top brands

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Education & Certifications

Credentials that support strategic marketing leadership.

What colleagues & partners say

“Lan is a strategic thinker with strong execution skills. She turns insights into impactful campaigns and consistently delivers results.”

Former Colleague

Former Colleague

WedoEcom

“She connects brand strategy, content and performance with a very practical execution mindset. Working with Lan always feels clear and structured.”

Project Partner

Project Partner

Korea–Vietnam Campaign

“Lan is especially strong at translating business objectives into creative campaign directions that teams can actually execute.”

Brand Client

Brand Client

Integrated Marketing Project

Let’s build campaigns that move both brand and business.

Open to new opportunities, partnerships and impactful marketing projects across Vietnam, Korea-linked brands and regional campaigns.

Email me → Call / Zalo