An always-on social media management project for Koreno / Paldo across Vietnam and Cambodia, covering content strategy, localized communication, product storytelling, campaign amplification and community engagement across multiple owned channels.
CASE STUDY
How Paldo maintained always-on brand relevance through localized SNS management, product-led storytelling
Koreno needed to stay top-of-mind in a crowded instant noodle market shaped by new flavors, food trends, promotions and entertainment-led content. The challenge was to maintain an active brand presence across multiple owned channels, while keeping communication flexible enough for different product lines, campaign moments and local market behaviors in Vietnam and Cambodia.
The SNS strategy combined always-on content planning, product storytelling, food culture angles and campaign amplification. In Vietnam, Facebook, TikTok, YouTube and Zalo OA were used to build familiarity, craving and engagement around Koreno’s product portfolio. From 2025, Cambodia content was localized for Facebook and TikTok to strengthen awareness, distributor support and community growth.
5+ Years Always-on SNS operation 2 Markets Vietnam & Cambodia 650K+ Engaged audience 1,000+ Localized content assets
Process
Define content roles for each channel and adapt Koreno’s Korean noodle identity into locally relevant food, lifestyle and entertainment angles.
Develop Vietnamese and Khmer-friendly content directions, balancing product education, food cravings, trend moments, recipes and promotional communication.
Use owned channels to support product launches, QR code activities, campus activations, KOL/KOC content, TikTok challenges and always-on engagement.
Monitor post performance, audience reactions, platform trends and market feedback to refine content formats, posting rhythm and engagement tactics.
Key visuals
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