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A CSR communication project by Korea Tourism Organization in Vietnam that delivered support and encouragement to frontline medical workers during COVID-19 through donation activities, emotional storytelling and a cross-cultural music video.
An always-on social media management project for Koreno / Paldo across Vietnam and Cambodia, covering content strategy, localized communication, product storytelling, campaign amplification and community engagement across multiple owned channels.
A large-scale K-culture entertainment event that brought one of Korea’s major music and acting award ceremonies to Vietnam, connecting Vietnamese fans with leading K-pop idols, actors and Asian entertainment stars.
A lead generation campaign for Coway that promoted a 30-day air purifier trial program, using trusted family-oriented celebrity imagery, benefit-led communication and performance ads to drive qualified trial registrations.
A digital acquisition campaign that helped Vani enter the Vietnam market by positioning the app as a simple loyalty and rewards wallet for everyday shopping benefits.
A celebrity-led cooking content series that promoted Korean food products through entertainment, lifestyle storytelling and natural product placement.
A TikTok hashtag challenge campaign that strengthened Lotteria’s youthful and friendly brand image among Gen Z
An IMC campaign with Trấn Thành that turned Koreno into an emotional comfort brand through TVC, social content and TikTok engagement.
A TikTok hashtag challenge campaign that strengthened Lotteria’s youthful and friendly brand image among Gen Z through music and social engagement.