A branded cooking entertainment series that promoted K-Food through celebrity guests, cooking challenges and natural product integration across full episodes and social content.
CASE STUDY
How K-Food was turned into entertaining content for Vietnamese audiences.
K-Food needed a more natural way to introduce Korean food products to Vietnamese consumers. Instead of traditional product advertising, the challenge was to make the products appear useful, fun and desirable within everyday cooking moments.
The campaign created “Nam Thần Vào Bếp,” a branded cooking entertainment series with celebrity guests, cooking challenges and product integration. Full episodes were released on Great Entertainment, with K-Food positioned as part of the cooking experience rather than a hard-selling message
6M+ Youtube View 50M+ SNS & PR impressions 100K+ SNS interactions +65% estPositive sentiment uplift
Process
Young audiences are more open to food discovery when it is delivered through entertainment, familiar faces and practical cooking moments.
Turn K-Food product introduction into a weekly cooking show format where celebrities make Korean ingredients feel fun, approachable and easy to try.
Produce full YouTube episodes with celebrity guests, cooking challenges and natural product placement, then amplify key moments through social cutdowns.
Track views, interactions, audience sentiment and UGC to refine episode angles and sustain conversation around K-Food.
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