A digital acquisition campaign that helped Vani enter the Vietnam market by positioning the app as a simple loyalty and rewards wallet for everyday shopping benefits.
CASE STUDY
How Vani drove early market adoption through performance media, reward-led messaging and app install tracking.
Vani needed to introduce a new membership wallet app to Vietnamese users and drive app downloads in a competitive mobile app market. The key challenge was to communicate multiple benefits - deals, point collection, Vani Xu, partner rewards and mobile top-up - in a simple and conversion-focused way.
The campaign positioned Vani as an all-in-one rewards app for everyday spending benefits. Facebook and Google campaigns were planned to increase app downloads, while AppsFlyer tracking was used to monitor install sources, campaign performance and optimization signals across media channels.
500k+ Downloads in 1 month 1M+ User-generated videos 18% In-store traffic uplift +120% MAU growth during launch phase
Process
Users are more likely to download a new app when they can quickly understand its value, see practical benefits, and feel the useful reward.
Position Vani as an easy rewards wallet for collecting points, hunting deals and unlocking everyday benefits.
Run app install campaigns on Facebook and Google with reward-led creatives, tracked through AppsFlyer.
Monitor install sources, CPI, conversion signals and creative performance to optimize media efficiency.
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