Coway – Lead Generation
A lead generation campaign for Coway that promoted a 30-day air purifier trial program, using trusted family-oriented celebrity imagery, benefit-led communication and performance ads to drive qualified trial registrations.
Project category
A lead generation campaign for Coway that promoted a 30-day air purifier trial program, using trusted family-oriented celebrity imagery, benefit-led communication and performance ads to drive qualified trial registrations.
A digital acquisition campaign that helped Vani enter the Vietnam market by positioning the app as a simple loyalty and rewards wallet for everyday shopping benefits.