Challenge
Describe the business challenge, audience tension and why the campaign was needed.
Case study structure
Overview
This section is intentionally simple so the same template can be reused for any project: replace the challenge, approach and results.
Approach
Summarize the strategic idea, channel mix and execution logic.
Results
525M+ Hashtag views 9,400+ User-generated videos Top 4 YouTube Trending #3 Zingchart
Process
A simple 4-step campaign logic
1
Insight
Define the audience tension and opportunity.
2
Idea
Shape the campaign concept and participation mechanic.
3
Execution
Launch content, creators, channels and campaign assets.
4
Optimization
Track results and sustain momentum through content pushes.
Key visuals
Campaign materials
My role
What I led
- Developed overall campaign strategy and concept.
- Managed KOL / celebrity collaboration.
- Planned and executed social campaign mechanics.
- Monitored performance and optimized campaign results.
- Coordinated cross-functional teams and agencies.
Related projects
