Project category

Integrated Campaigns / IMC

All projects Branding & PR CSR Communication Digital Performance Events & Experiential Integrated Campaigns / IMC Social Media & Content

A TikTok hashtag challenge campaign that strengthened Lotteria’s youthful and friendly brand image among Gen Z

An IMC campaign with Trấn Thành that turned Koreno into an emotional comfort brand through TVC, social content and TikTok engagement.

A TikTok hashtag challenge campaign that strengthened Lotteria’s youthful and friendly brand image among Gen Z through music and social engagement.